Best Rank Checking Tools : Top SEO Tools Compared 2023

In the world of online marketing, search engine optimization (SEO) is crucial for driving organic traffic to your website. As someone who understands the importance of SEO, I know that a key factor in its success is knowing how well your site is ranking on search engine results pages (SERPs).

That’s where rank checking tools come into play. These tools help you monitor your website’s position for specific keywords, allowing you to analyze your SEO efforts and make improvements to boost your rankings. By keeping a close eye on your site’s rankings, you can better understand your target audience, identify trends, and stay ahead of your competition.

With a variety of rank checking tools available, it can be challenging to determine which one is right for your needs. In this blog post, I’ll be focusing on four popular rank checking tools: Wincher, SerpStat, Whatsmyserp, and Tiny Ranker. Each of these tools offers unique features and benefits that cater to different users and budgets. My goal is to provide you with a comprehensive comparison, so you can make an informed decision when choosing the best rank checking tool for your business.

Best Rank Checking Tool : Serpify


Sorry for being this shameless : P 

best rank checking tool serpify

Serpify is a modern rank checking tool that caters to SEO agencies and professionals, helping them monitor and improve their search engine rankings. Launched in 2021, the tool is backed by a team of professional SEOs with over a decade of experience. Serpify was created out of necessity and is designed to be user-friendly, efficient, and reliable. The company behind Serpify is committed to providing exceptional support and continuous growth.

Key features

  • On-Demand Rank Check: Check your rankings at any time of the day, with results refreshed instantly within seconds.
  • Country and Language Specific Rank Tracking: Set your target country and language to get rankings specific to that region.
  • Expert Customer Support: Access 24/7 support from a team of SEO experts and market leaders.
  • Data Privacy and Security: Your sensitive data is stored in encrypted format to ensure total privacy.
  • Export Reports: Easily export your ranking reports to an Excel file for further analysis.
  • Simple and User-friendly Interface: Adding your domain and keywords is quick and straightforward.
  • Fast and Accurate Rank Checking: Save time with location and language-based rank checks that are unbiased and accurate.

Pricing plans

Serpify offers a range of pricing plans to cater to the needs of various users:

  • Solopreneur: $6 per month for tracking 100 keywords
  • Startup: $29 per month for tracking 500 keywords
  • Small Biz: $59 per month for tracking 1,000 keywords
  • Agency: $119 per month for tracking 2,000 keywords

Start Using Serpify

All plans come with a 7-day free trial, and no credit card is required for signing up.

Best Rank Checking Tools 2023


Wincher is a powerful and user-friendly rank tracking tool that was founded in 2010. Over the years, it has gained popularity among digital marketers and SEO professionals for its simplicity, effectiveness, and affordability. Wincher is designed to help businesses of all sizes track their website’s keyword rankings, monitor competitors, and make data-driven decisions to improve their online presence.

Key features

  1. Daily rank updates: Wincher provides daily updates on your website’s keyword rankings, ensuring that you always have access to the latest information. This allows you to quickly identify changes in your rankings and react accordingly.
  2. Competitor analysis: Keep an eye on your competition by tracking their keyword rankings alongside your own. Wincher enables you to compare your performance against up to 10 competitors, helping you understand the competitive landscape and identify areas for improvement.
  3. Keyword research and suggestions: Wincher’s keyword research tool helps you discover new keywords to target and provides valuable suggestions based on your existing keyword list. This feature makes it easier to identify potential opportunities for expanding your SEO strategy.
  4. Customizable reports: Create professional and informative reports that can be tailored to your specific needs. Wincher allows you to generate reports in PDF or CSV format, making it easy to share your findings with team members, clients, or stakeholders.

Pricing plans

Wincher offers three pricing plans to accommodate a variety of budgets and requirements:

  • Basic: $39/month – Track up to 500 keywords, daily rank updates, competitor tracking, and more.
  • Professional: $74/month – All Basic features, plus track up to 1,000 keywords and receive additional user accounts.
  • Enterprise: Custom pricing – Designed for larger businesses or agencies with specific needs. Contact Wincher for a custom quote.


SerpStat is a comprehensive SEO platform that was founded in 2013. Initially designed as a keyword research tool, it has since evolved into an all-in-one solution for SEO professionals, digital marketers, and businesses of all sizes. SerpStat offers a wide range of features, including rank tracking, keyword research, backlink analysis, and more. Its primary goal is to provide users with the tools and insights they need to optimize their online presence and outrank their competition.

Key features

  1. In-depth SERP analysis: SerpStat provides a thorough analysis of search engine results pages (SERPs) for your target keywords. This feature helps you understand the factors that influence your website’s rankings, as well as identify opportunities for improvement.
  2. Keyword clustering and text analytics: SerpStat’s keyword clustering tool allows you to group related keywords together, making it easier to create targeted content and optimize your website’s structure. The text analytics feature helps you analyze your content’s quality, readability, and relevance, ensuring that it meets the needs of your target audience.
  3. Competitor research: Gain valuable insights into your competitors’ SEO strategies by analyzing their keyword rankings, backlink profiles, and more. SerpStat makes it easy to identify your competition’s strengths and weaknesses, so you can stay ahead in your niche.
  4. API access for developers: SerpStat offers API access for users who wish to integrate its features into their own applications or tools. This allows for greater flexibility and customization, depending on your specific requirements.

Pricing plans

SerpStat offers four pricing plans to accommodate a variety of budgets and requirements:

  • Lite: $69/month – Track up to 4,000 keywords, access to keyword research and backlink analysis tools, and more.
  • Standard: $149/month – All Lite features, plus track up to 5,000 keywords, branded reports, and additional user accounts.
  • Advanced: $299/month – All Standard features, plus track up to 8,000 keywords, API access, and extended limits for keyword research and backlink analysis.
  • Enterprise: $499/month – All Advanced features, plus track up to 15,000 keywords, white label reports, and a dedicated account manager.

SerpStat also offers a 7-day money-back guarantee, allowing you to test their services risk-free before committing to a paid plan.


Whatsmyserp is a straightforward and reliable rank tracking tool that has been around since 2012. The primary goal of Whatsmyserp is to provide businesses, marketers, and SEO professionals with an easy-to-use and accurate solution for monitoring their website’s search engine rankings. Over the years, the tool has gained popularity for its simplicity, affordability, and effectiveness in tracking keyword rankings across various search engines, including Google and Bing.

Key features

  1. Accurate rank tracking: Whatsmyserp offers precise rank tracking for your target keywords, allowing you to monitor your website’s performance on both Google and Bing search engines. The tool provides daily rank updates, ensuring that you always have the latest information at your fingertips.
  2. Local and global tracking: Monitor your website’s performance in local and global search results with ease. Whatsmyserp allows you to track keyword rankings across various locations, languages, and devices, providing valuable insights for optimizing your SEO strategy.
  3. Competitor tracking: Keep an eye on your competition by tracking their keyword rankings alongside your own. Whatsmyserp enables you to monitor the performance of up to 10 competitors, helping you identify areas where you can outperform them.
  4. Automated reporting: Save time and effort with Whatsmyserp’s automated reporting feature. Schedule custom reports to be delivered to your inbox at your desired frequency, making it easy to stay informed on your website’s performance.
  5. Mobile-friendly design: Whatsmyserp’s web-based platform is designed to be mobile-friendly, ensuring that you can access your keyword rankings and reports from any device with an internet connection.

Pricing plans

Whatsmyserp offers three pricing plans to accommodate a variety of budgets and requirements:

  • Free: Track up to 25 keywords, access to basic rank tracking, and limited competitor tracking.
  • Basic: $29/month – Track up to 500 keywords, daily rank updates, competitor tracking, automated reporting, and more.
  • Pro: $99/month – All Basic features, plus track up to 2,500 keywords and receive additional user accounts.

Whatsmyserp also offers a free plan with limited features, allowing you to test their services before committing to a paid plan.

Tiny Ranker

Tiny Ranker is a user-friendly and efficient rank tracking tool that was founded in 2014. Its primary focus is to provide businesses, digital marketers, and SEO professionals with a simple yet effective solution for monitoring their website’s search engine rankings. With an emphasis on simplicity, Tiny Ranker has become a popular choice for those who want to keep track of their website’s performance without being overwhelmed by complex features and data.

Key features

  1. Intuitive rank tracking: Tiny Ranker offers an easy-to-use platform for tracking your website’s keyword rankings on Google. The tool provides daily rank updates, ensuring that you always have access to the latest information.
  2. On-page SEO analysis: Analyze your website’s on-page SEO factors with Tiny Ranker’s built-in SEO analysis tools. Identify areas for improvement and optimize your content to improve your search engine rankings.
  3. Keyword research: Discover new keywords to target and gain insights into your existing keyword list with Tiny Ranker’s keyword research tools. This feature helps you identify potential opportunities for expanding your SEO strategy.
  4. Competitor tracking: Monitor your competitors’ keyword rankings and gain valuable insights into their SEO strategies. Tiny Ranker allows you to track the performance of multiple competitors, helping you stay ahead in your niche.
  5. White-label reporting: Create professional and branded reports for your clients or stakeholders with Tiny Ranker’s white-label reporting feature. Customize your reports to meet your specific needs and showcase your website’s performance.

Pricing plans

Tiny Ranker offers four pricing plans to accommodate a variety of budgets and requirements:

  • Starter: $19/month – Track up to 100 keywords, daily rank updates, on-page SEO analysis, and more.
  • Basic: $49/month – All Starter features, plus track up to 500 keywords and receive additional user accounts.
  • Expert: $79/month – All Basic features, plus track up to 1,000 keywords and access to white-label reporting.
  • Agency: $119/month – All Expert features, plus track up to 2,000 keywords and receive additional user accounts for your team.

Tiny Ranker also offers a 30-day free trial, allowing you to test their services before committing to a paid plan.

Comparing the Best Rank Checking Tools

Feature comparison

When comparing the features of Wincher, SerpStat, Whatsmyserp, and Tiny Ranker, it is evident that each tool has its unique strengths and weaknesses:

  • Wincher: Offers a comprehensive set of features, including daily rank updates, competitor analysis, keyword research, customizable reports, and mobile app support.
  • SerpStat: Provides a wide range of features, such as in-depth SERP analysis, keyword clustering, competitor research, API access, and mobile app support.
  • Whatsmyserp: Delivers accurate rank tracking, local and global tracking, competitor tracking, automated reporting, and mobile-friendly design.
  • Tiny Ranker: Focuses on simplicity and offers an intuitive rank tracking platform, on-page SEO analysis, keyword research, competitor tracking, and white-label reporting.

Pricing comparison

The pricing plans for each rank checking tool vary, catering to different budgets and requirements:

  • Wincher: Plans range from €10/month to custom pricing for enterprises.
  • SerpStat: Offers plans from $69/month to $499/month, with a 7-day money-back guarantee.
  • Whatsmyserp: Provides a free plan with limited features, along with paid plans starting at $29/month up to $99/month.
  • Tiny Ranker: Has plans ranging from $19/month to $119/month, and a 30-day free trial is available.

Performance and accuracy

All four rank checking tools provide accurate and reliable rank tracking. However, SerpStat and Whatsmyserp stand out for their in-depth SERP analysis and local/global tracking capabilities, which offer more comprehensive insights into your website’s performance in search engine results.

Ease of use

Tiny Ranker and Whatsmyserp excel in simplicity and ease of use, making them ideal choices for beginners and those who prefer a straightforward approach to rank tracking. Wincher and SerpStat, on the other hand, offer more advanced features and customization options, which may be more suitable for experienced users and larger businesses.

Customer support

All four tools provide customer support to varying degrees, ranging from email support to dedicated account managers for enterprise clients. SerpStat and Tiny Ranker offer more comprehensive support, with SerpStat providing a dedicated account manager for its Enterprise plan, and Tiny Ranker offering white-label reporting for Expert and Agency plans. Wincher and Whatsmyserp also offer reliable customer support, ensuring that users can receive assistance when needed.

Frequently Asked Questions (FAQs)

Can I use multiple rank checking tools simultaneously?

Yes, you can use multiple rank checking tools simultaneously. In fact, using more than one tool can provide you with a broader perspective on your website’s performance, as each tool may have its unique features, data sources, and analysis methods. By comparing data from multiple tools, you can gain a more accurate understanding of your website’s search engine rankings and SEO performance.

How often should I check my website’s rankings?

The frequency of checking your website’s rankings can depend on your specific goals and the level of competition in your industry. However, it’s generally recommended to monitor your rankings at least once a week, as search engine algorithms are constantly updating, and your website’s position in search results can change frequently. For more competitive industries or if you are running an active SEO campaign, you may want to check your rankings even more frequently, such as daily or every few days.

Are there any free alternatives to these rank checking tools?

There are free alternatives available, but they often come with limitations in terms of features, data accuracy, or the number of keywords you can track. Some of these free rank checking tools include Google Search Console, Ubersuggest, and the free plan offered by Whatsmyserp. While these free tools can provide valuable insights, you may need to invest in a paid rank checking tool for more comprehensive and accurate data, especially as your website grows or if you are managing multiple websites.

How can I improve my website’s rankings in search engines?

Improving your website’s search engine rankings involves implementing effective SEO strategies. Some key factors that can positively impact your website’s rankings include:

  • Optimizing on-page SEO: Ensure that your website’s content is relevant, informative, and well-organized. Optimize your title tags, meta descriptions, headings, and URL structure to include your target keywords.
  • Building high-quality backlinks: Acquire backlinks from authoritative and relevant websites to increase your website’s credibility and search engine visibility.
  • Improving website speed: Optimize your website’s loading time by compressing images, minifying CSS and JavaScript files, and using a reliable hosting provider.
  • Creating a mobile-friendly website: Make sure your website is responsive and user-friendly on mobile devices, as search engines prioritize mobile-friendly websites in their search results.
  • Conducting keyword research: Identify and target relevant keywords that your audience is searching for, and incorporate them strategically into your content and website structure.

By focusing on these key areas, you can improve your website’s rankings in search engines and drive more organic traffic to your site.

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