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Serpify
Semrush AI Toolkit alternative

The Semrush AI Toolkit alternative built for client work.

Semrush’s AI Visibility Toolkit is priced per domain, with extra prompts and extra users on top. Serpify covers AI answers and daily Google rankings across all your projects in one plan, with unlimited users.

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  • Google + AI search in one plan
  • Every feature on every plan
  • Unlimited users
  • 14-day free trial

Comparison last checked October 2026

At a glance

Serpify

Semrush AI Toolkit

ChatGPT, Gemini and Google AI Mode answers
Serpify: Weekly, every plan
Semrush AI Toolkit: Costs extra or needs a higher plan: AI Visibility Toolkit
AI Overview citations
Serpify: Yes
Semrush AI Toolkit: Yes
Competitor keyword gap and discovery
Serpify: Yes
Semrush AI Toolkit: Yes
API and MCP
Serpify: Every plan
Semrush AI Toolkit: Costs extra or needs a higher plan: Higher plans
Users
Serpify: Unlimited, every plan
Semrush AI Toolkit: Costs extra or needs a higher plan: $99 per extra user
Features locked to higher plans
Serpify: None
Semrush AI Toolkit: Prompts per domain, users, API
See all 22 rows
AI assistants asked weekly
3
Google positions, checked weekly
Top 100
top 30 checks, desktop and mobile
Daily
competitors per project
10
countries, 24 languages
45+
users on every plan
Unlimited

The switch

Why teams move from Semrush AI Toolkit.

  1. 1 · Before

    Per domain, per prompt, per user

    Every client domain, every extra prompt pack and every teammate adds to the Semrush bill before you’ve reported anything.

  2. 2 · The switch

    One plan, several projects

    Create a project per client, add keywords and AI questions, and invite the team, without paying per domain.

  3. 3 · After

    Client-ready from week one

    Rankings, AI answers and sources in a branded report per client, with nothing billed per seat.

What you gain

Where Semrush AI Toolkit stops, Serpify keeps going.

Semrush AI Toolkit is an AI visibility add-on to the Semrush suite, priced per domain. Here’s what you get when you move to Serpify.

  • No per-user fees

    Semrush charges for each extra user. Every Serpify plan includes unlimited users, so the whole agency and its clients can log in.

  • Projects, not domains

    The toolkit is reported at $99 per domain with 25 prompts. Serpify Freelancer is $99 / month for 5 projects, 50 AI questions and 500 tracked keywords.

  • Three assistants, weekly

    ChatGPT, Gemini and Google AI Mode answers every week, with top questions checked daily, plus AI Overview citations next to rankings.

  • Sources and an action plan

    See which pages AI answers cite, where competitors are cited and you aren’t, and what to do about it.

  • One report per client

    Branded PDF reports with rankings and AI answers together, on a weekly or monthly schedule, plus client links.

  • API and MCP included

    The API, MCP access and signed webhooks come with every Serpify plan, not a higher tier.

Serpify vs Semrush AI Toolkit

Feature by feature.

Serpify’s column is the same on every plan. Semrush AI Toolkit’s is taken from its public pages and reviews as of October 2026. “Not listed” means we couldn’t confirm it; orange marks a paid add-on or higher plan.

Rank tracking

Search engines
Serpify: Google, 45+ countries Semrush AI Toolkit: Google, in Semrush plans
Check frequency
Serpify: Top 30 daily, top 100 weekly Semrush AI Toolkit: Daily, in Semrush plans
Desktop and mobile
Serpify: Yes Semrush AI Toolkit: Yes
Google Maps keywords
Serpify: Up to 200 per project Semrush AI Toolkit: Local tracking
Stored results pages
Serpify: Last 60 checks per keyword Semrush AI Toolkit: Not listed
Cannibalization detection
Serpify: Yes Semrush AI Toolkit: Yes
Competitors
Serpify: Up to 10 per project Semrush AI Toolkit: Yes

AI search

AI Overview citations
Serpify: Yes Semrush AI Toolkit: Yes
ChatGPT, Gemini and Google AI Mode answers
Serpify: Weekly, every plan Semrush AI Toolkit: Costs extra or needs a higher plan: AI Visibility Toolkit
AI engines in the base plan
Serpify: ChatGPT, Gemini, AI Mode, AI Overviews Semrush AI Toolkit: Costs extra or needs a higher plan: Toolkit, per domain
AI question checks
Serpify: Weekly, top questions daily Semrush AI Toolkit: Not listed
AI mention rate and share of voice
Serpify: Yes Semrush AI Toolkit: Yes

Research

Keyword research
Serpify: Yes Semrush AI Toolkit: Yes
Competitor keyword gap and discovery
Serpify: Yes Semrush AI Toolkit: Yes

Reporting & integrations

Branded PDF reports and client links
Serpify: Yes Semrush AI Toolkit: Yes
Alerts by email, Slack and webhook
Serpify: Yes Semrush AI Toolkit: Yes
API and MCP
Serpify: Every plan Semrush AI Toolkit: Costs extra or needs a higher plan: Higher plans
Search Console and GA4
Serpify: Yes Semrush AI Toolkit: Yes

Team & pricing

Users
Serpify: Unlimited, every plan Semrush AI Toolkit: Costs extra or needs a higher plan: $99 per extra user
Features locked to higher plans
Serpify: None Semrush AI Toolkit: Prompts per domain, users, API
Free trial
Serpify: 14 days, no card Semrush AI Toolkit: No trial on the toolkit
Starting price
Serpify: $99 / month Semrush AI Toolkit: $99 per domain / month

Everything in the orange column, from $99 / month.

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Cost at your volume

What would you pay, Serpify or Semrush AI Toolkit?

Set how many keywords and AI questions you track. We match each tool’s cheapest plan that covers both.

Serpify plans include every feature. Semrush AI Toolkit tiers as reported in October 2026; “+” means two separate plans.

Serpify

Freelancer

$99 / month

Rankings, AI answers, research, reports, API and unlimited users included.

Semrush AI Toolkit

Semrush One Pro+

$299 / month

Pricing

Compare what each plan includes.

Semrush prices its AI toolkit per domain and its users per seat, so costs grow with every client. Serpify Agency is $299 / month for 25 projects, 1,500 keywords and 200 AI questions, with unlimited users.

Serpify

Every feature on every plan
  • Freelancer 500 keywords · 50 AI questions · 5 projects $99 / month
  • Agency 1,500 keywords · 200 AI questions · 25 projects $299 / month
  • Agency Plus 4,000 keywords · 500 AI questions · Unlimited projects $899 / month
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Semrush AI Toolkit

  • AI Visibility Toolkit Per domain, 25 prompts $99 / month
  • Toolkit + 50 prompts Per domain, 75 prompts $99 + $60 / month
  • Semrush One Pro+ Reported 100 prompts, 1,500 keywords $299 / month
  • Semrush One Advanced Reported 200 prompts, 5,000 keywords $549 / month

Semrush AI Toolkit prices as published or reported as of October 2026. Check Semrush AI Toolkit’s own pricing page for current plans.

Unlimited projects apply to Agency Plus only. Serpify prices are monthly, in USD.

Fair is fair

Serpify or Semrush AI Toolkit?

Semrush is hard to beat if you want one suite for PPC, backlinks, content and site audits, and AI visibility is one more module in it. Here’s how to decide.

Choose Serpify if…

  • You manage AI visibility for several clients
  • You don’t want to pay per user or per domain
  • You want rankings and AI answers in one report
  • You need the API on your first plan
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Choose Semrush AI Toolkit if…

  • You already live in Semrush for PPC and backlinks
  • You need the largest keyword and backlink databases
  • You track AI visibility for a single domain

Switching takes an afternoon

Move from Semrush AI Toolkit in three steps.

Import from Semrush AI Toolkit

Keep Semrush AI Toolkit running while you try Serpify.

  1. 01

    Import keywords

    Export from Semrush AI Toolkit, then paste keywords or upload a CSV with tags and target URLs.

  2. 02

    Add context

    Choose a country, language and devices, connect Search Console and list up to 10 competitors.

  3. 03

    Ask AI questions

    Add the questions your buyers ask and see whether ChatGPT, Gemini and Google AI Mode name you.

More comparisons

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FAQ

Serpify vs Semrush AI Toolkit, answered.

Is Serpify a good Semrush AI Toolkit alternative?
Yes, especially for agencies. Serpify tracks ChatGPT, Gemini and Google AI Mode answers and daily Google rankings across up to 5, 25 or more projects, with unlimited users on every plan.
How does pricing compare?
The Semrush AI Visibility Toolkit is reported at $99 per domain per month for 25 prompts, with extra users at $99 each. Serpify Freelancer is $99 / month for 5 projects, 50 AI questions, 500 keywords and unlimited users.
Does Serpify replace Semrush?
Not entirely. Serpify covers rank tracking, AI visibility, keyword research, competitor gap and reporting. It doesn’t do PPC research, backlink analysis or site audits.
Does Serpify track Google AI Overviews?
Yes. Every rank check records whether a Google AI Overview cites your site or a competitor, and you can be alerted when that changes.
Can I keep using Semrush alongside Serpify?
Yes. Many teams keep a research suite and use Serpify for daily tracking, AI visibility and client reporting.
Is there a free trial?
Yes. Every Serpify account starts with a 14-day free trial, and no card is required.

Ready to see more than Semrush AI Toolkit shows you?

Track Google rankings and AI answers side by side, with research, alerts and branded reports on every plan.

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14-day free trial · No card required

Semrush AI Toolkit information last checked October 2026, from public pricing pages and reviews. Figures marked “reported” come from third-party sources and may have changed. Sources: Semrush knowledge base, Exploding Topics comparison. Semrush AI Toolkit is a trademark of its owner; Serpify is not affiliated with it.