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Semrush AI Toolkit alternative

The Semrush AI Toolkit alternative built for client work.

Semrush sells AI visibility as a $99-per-domain toolkit or inside SEO plans from $139, with extra users from $45 / month and the API on Advanced only. Serpify Complete Suite starts at $99 / month for 500 keywords, 100 AI questions and 10 projects, with unlimited users and the API included.

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  • Google + AI search in one plan
  • Every feature on every Complete Suite plan
  • Unlimited users
  • Free plan + 14-day trial

Comparison last checked October 2026

At a glance

SerpifyComplete Suite

Semrush AI Toolkit

ChatGPT, Gemini and Google AI Mode answers
Serpify: Weekly, on every Complete Suite plan
Semrush AI Toolkit: Toolkit, or in SEO plans
AI Overview citations
Serpify: Yes
Semrush AI Toolkit: Yes
Competitor keyword gap and discovery
Serpify: Yes
Semrush AI Toolkit: Yes
API and MCP
Serpify: Every paid plan
Semrush AI Toolkit: Costs extra or needs a higher plan: Advanced plan only
Users
Serpify: Unlimited, every plan
Semrush AI Toolkit: Costs extra or needs a higher plan: Extra users from $45 / month
Features locked to higher paid plans
Serpify: None within the Complete Suite
Semrush AI Toolkit: Prompts, domains, users, API, cannibalization
Starting price
Serpify: Free; Complete Suite from $99 / month
Semrush AI Toolkit: From $99 per domain / month
See all 26 rows

Quick verdict: Serpify vs Semrush AI Toolkit

Our pick: Serpify Complete Suite

Serpify Complete Suite is the better pick for most teams: you want rankings and AI answers for less at the same volume, and you don’t want to pay per user or per domain. Semrush AI Toolkit may still suit you if you already live in Semrush for PPC and backlinks.

Included in Serpify Complete Suite, missing or extra on Semrush AI Toolkit:

  • Cannibalization detection
  • API and MCP
  • Users

Starting prices: Serpify is free for Search Console and GA4, with Complete Suite from $99 / month; Semrush AI Toolkit from $99 per domain / month. Last updated October 2026.

AI assistants asked weekly
3
Google positions, checked weekly
Top 100
top 30 checks, desktop and mobile
Daily
competitors per project
10
countries, 24 languages
45+
users on every plan
Unlimited

The switch

Why teams switch from Semrush AI Toolkit.

  1. 1 · Before

    Per domain, per prompt, per user

    Every client domain, every extra prompt pack and every teammate adds to the Semrush bill, and the API waits on the Advanced plan.

  2. 2 · The switch

    One plan, several projects

    Create a project per client, add keywords and AI questions, and invite the whole team, without paying per domain or per seat.

  3. 3 · After

    Client-ready from week one

    Rankings, AI Overview citations, AI answers and their sources in a branded report per client, with nothing billed per user.

What you gain

Where Semrush AI Toolkit stops, Serpify keeps going.

Semrush AI Toolkit is semrush’s AI visibility toolkit, sold per domain or bundled into Semrush SEO plans. Here’s what you get when you move to Serpify.

  • Less at the same volume

    For 500 keywords and 50 AI prompts, Semrush Starter is $199 / month. Serpify Freelancer is $99 for 500 keywords and 100 AI questions.

  • No per-user fees

    Semrush charges from $45 / month for each extra user. Every Serpify plan has unlimited users, so the whole agency and its clients can log in.

  • API and MCP on every plan

    Semrush’s API is on the Advanced plan only. Serpify’s API, MCP and signed webhooks come with every Complete Suite plan.

  • Cannibalization on the first plan

    Semrush lists cannibalization from Pro+ at $299. Serpify flags competing pages, the wrong page ranking and ranking pages that keep changing on every plan.

  • AI answers counted per question

    Serpify collects 9 ChatGPT, Gemini and Google AI Mode answers per question every week, with top questions checked daily, cited sources, source gaps and an action plan.

  • Projects, not domains

    The standalone toolkit is $99 / month per domain for 25 prompts. Serpify Agency is $299 for 40 projects, 1,500 keywords and 300 AI questions.

Feature comparison

Serpify vs Semrush AI Toolkit: feature comparison.

Serpify’s column is Serpify Complete Suite, the same on every Complete Suite plan. Semrush AI Toolkit’s is taken from its public pages and reviews as of October 2026. “Not listed” means we couldn’t confirm it; orange marks a paid add-on, a higher plan or, for Serpify, the Complete Suite.

Google rank tracking

Search engines
Serpify: Google, 45+ countries Semrush AI Toolkit: Google, in Semrush plans
Check frequency
Serpify: Top 30 daily, top 100 weekly Semrush AI Toolkit: Daily
Desktop and mobile
Serpify: Yes Semrush AI Toolkit: Yes
Google Maps keywords
Serpify: Up to 200 per project Semrush AI Toolkit: Local tracking
Stored results pages
Serpify: Last 60 checks per keyword Semrush AI Toolkit: Not listed
Cannibalization detection
Serpify: Yes Semrush AI Toolkit: Costs extra or needs a higher plan: Pro+ and up
Competitors
Serpify: Up to 10 per project Semrush AI Toolkit: Yes
AI Overview citations
Serpify: Yes Semrush AI Toolkit: Yes

AI visibility

ChatGPT, Gemini and Google AI Mode answers
Serpify: Weekly, on every Complete Suite plan Semrush AI Toolkit: Toolkit, or in SEO plans
AI engines in the base plan
Serpify: ChatGPT, Gemini, AI Mode, AI Overviews Semrush AI Toolkit: AI Mode, ChatGPT, Gemini and more
AI question checks
Serpify: Weekly, top questions daily Semrush AI Toolkit: Prompts daily, brand reports weekly
Answers collected per question
Serpify: 9 a week, plus daily for top questions Semrush AI Toolkit: Prompts checked daily
AI mention rate and share of voice
Serpify: Yes Semrush AI Toolkit: Yes
Cited sources and source gaps
Serpify: Yes Semrush AI Toolkit: Not listed
Action plan, articles and listings
Serpify: Included, with monthly allowances Semrush AI Toolkit: Not listed
AI assistant visits from GA4
Serpify: Free, even on Free Semrush AI Toolkit: Not listed

Research

Keyword research
Serpify: Yes Semrush AI Toolkit: Yes
Competitor keyword gap and discovery
Serpify: Yes Semrush AI Toolkit: Yes

Reporting & integrations

Branded PDF reports and client links
Serpify: Yes Semrush AI Toolkit: Yes
Alerts by email, Slack and webhook
Serpify: Yes Semrush AI Toolkit: Yes
API and MCP
Serpify: Every paid plan Semrush AI Toolkit: Costs extra or needs a higher plan: Advanced plan only
Search Console and GA4
Serpify: Yes, free for up to 3 sites Semrush AI Toolkit: Yes

Team & pricing

Users
Serpify: Unlimited, every plan Semrush AI Toolkit: Costs extra or needs a higher plan: Extra users from $45 / month
Features locked to higher paid plans
Serpify: None within the Complete Suite Semrush AI Toolkit: Prompts, domains, users, API, cannibalization
Free plan and trial
Serpify: Free plan for 3 sites; 14-day trial, no card Semrush AI Toolkit: Free plan (1 demo project)
Starting price
Serpify: Free; Complete Suite from $99 / month Semrush AI Toolkit: From $99 per domain / month

Everything in the Serpify column, from $99 / month. Search Console and GA4 are free.

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Cost at your volume

Semrush AI Toolkit vs Serpify: what would you pay?

Set how many keywords and AI questions you track. We match each tool’s cheapest plan that covers both.

Serpify is matched on Complete Suite plans, and Search Console and GA4 alone are free. Semrush AI Toolkit tiers as reported in October 2026; “+” means two separate plans.

Serpify

Freelancer

$99 / month

Rankings, AI answers, research, reports, API and unlimited users included.

Semrush AI Toolkit

Starter

$199 / month

Pricing

Semrush AI Toolkit pricing vs Serpify pricing.

Semrush Starter is $199 / month for 500 keywords and 50 AI prompts, and Pro+ is $299 for 1,500 keywords and 100 prompts, with extra users from $45 each. Serpify Freelancer is $99 / month for 500 keywords and 100 AI questions; Agency is $299 for 1,500 and 300, with unlimited users and the API.

Serpify

Complete Suite
  • Free Search Console and GA4 · 3 sites · 5,000 watched queries Free
  • Freelancer 500 keywords · 100 AI questions · 10 projects $99 / month
  • Agency 1,500 keywords · 300 AI questions · 40 projects $299 / month
  • Scale 4,000 keywords · 500 AI questions · Unlimited projects $899 / month
Compare Plans

Semrush AI Toolkit

  • AI Visibility Toolkit Per domain, 25 prompts $99 / month
  • SEO 500 keywords, 5 sites, AI prompt tracking (count not listed) $139 / month
  • Toolkit + 50 prompts Per domain, 75 prompts $159 / month
  • Starter 500 keywords, 50 AI prompts, MCP $199 / month
  • Pro+ 1,500 keywords, 100 AI prompts, 15 sites, cannibalization $299 / month
  • Advanced 5,000+ keywords, API; prompts not listed Quote

Semrush AI Toolkit prices as published or reported as of October 2026. Check Semrush AI Toolkit’s own pricing page for current plans.

Unlimited projects apply to Scale only. Serpify prices are monthly, in USD.

The decision

Serpify or Semrush AI Toolkit: which should you choose?

For most teams, Serpify Complete Suite does more for less. Semrush is hard to beat if you want one suite for PPC, backlinks, content and site audits, and AI visibility is one more module in it.

Choose Serpify if…

  • You want rankings and AI answers for less at the same volume
  • You don’t want to pay per user or per domain
  • You want the API and cannibalization on your first plan
  • You report on several clients from one account
Start for free From $99 / month for Complete Suite · Free plan · No card

When Semrush AI Toolkit might fit

  • You already live in Semrush for PPC and backlinks
  • You need the largest keyword and backlink databases
  • You want more AI engines in one place

Switching takes an afternoon

Move from Semrush AI Toolkit in three steps.

Import from Semrush AI Toolkit

Keep Semrush AI Toolkit running while you try Serpify.

  1. 01

    Import keywords

    Export from Semrush AI Toolkit, then paste keywords or upload a CSV with tags and target URLs.

  2. 02

    Add context

    Choose a country, language and devices, connect Search Console and list up to 10 competitors.

  3. 03

    Ask AI questions

    Add the questions your buyers ask and see whether ChatGPT, Gemini and Google AI Mode name you.

More comparisons

More Semrush AI Toolkit alternatives to compare.

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FAQ

Serpify vs Semrush AI Toolkit: FAQ.

What is the best Semrush AI Toolkit alternative?
Serpify is the strongest Semrush AI Toolkit alternative for most teams: daily rank tracking, ChatGPT, Gemini and Google AI Mode answers, keyword research, competitor gap, branded reports and an API on every Complete Suite plan, with Search Console and GA4 free. Unlike most tools, it has unlimited users on every plan and a free plan. If you already live in Semrush for PPC and backlinks, Semrush AI Toolkit may still suit you.
Is Serpify a good Semrush AI Toolkit alternative?
Yes, especially for agencies. Every Serpify Complete Suite plan tracks ChatGPT, Gemini and Google AI Mode answers and daily Google rankings across 10 projects or more (unlimited on Scale), with unlimited users, branded reports and the API.
How does pricing compare?
As of October 2026, the Semrush AI Visibility Toolkit is $99 per domain per month for 25 prompts (+50 prompts for $60), and Semrush SEO plans with AI prompts run from $139 to $299 before extra users. Serpify Complete Suite plans are $99, $299 and $899 / month, with every feature on every Complete Suite plan.
Is there a cheaper way to start?
Yes. If you only need one side, Serpify AI Visibility starts at $29 / month and Google Rank Tracking at $25, both with unlimited users and the API. You can move to the Complete Suite later.
Does Serpify replace Semrush?
Not entirely. Serpify covers rank tracking, AI visibility, keyword research, competitor gap and reporting. It doesn’t do PPC research, backlink analysis or site audits.
Does Serpify track Google AI Overviews?
Yes. Every rank check records whether a Google AI Overview cites your site or a competitor, and Serpify stores the last 60 results pages per keyword so you can see what changed.
Is there a free plan or trial?
Yes. Serpify is free forever for Search Console and GA4 on up to 3 sites, and every new account starts with a 14-day trial of Serpify’s advanced features, with trial allowances. No card is required.
How much does Semrush AI Toolkit cost?
As of October 2026, Semrush AI Toolkit pricing is reported as: AI Visibility Toolkit $99 / month (Per domain, 25 prompts); SEO $139 / month (500 keywords, 5 sites, AI prompt tracking (count not listed)); Toolkit + 50 prompts $159 / month (Per domain, 75 prompts); Starter $199 / month (500 keywords, 50 AI prompts, MCP); Pro+ $299 / month (1,500 keywords, 100 AI prompts, 15 sites, cannibalization); Advanced on quote (5,000+ keywords, API; prompts not listed). Check Semrush AI Toolkit’s own pricing page for current plans. Serpify is free for Search Console and GA4 on up to 3 sites. Complete Suite plans are $99, $299 and $899 / month, with the same features on every Complete Suite plan. Every new account starts with a 14-day trial of Serpify’s advanced features.

Ready to see more than Semrush AI Toolkit shows you?

Track Google rankings and AI answers side by side, with research, alerts and branded reports on every Complete Suite plan. Search Console and GA4 are free.

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Free plan · 14-day trial of advanced features · No card required

Semrush AI Toolkit information last checked October 2026, from public pricing pages and reviews. Figures marked “reported” come from third-party sources and may have changed. Sources: Semrush SEO and AI search pricing, Semrush AI Visibility Toolkit (knowledge base). Semrush AI Toolkit is a trademark of its owner; Serpify is not affiliated with it.