Terms of Service

1. Agreement to these terms

These terms are an agreement between you and Scribbify Media LLP (“Serpify”, “we”, “us”), of 4A-4150, III FL, Sector 4 Resident, Vasundhara, Ghaziabad, Uttar Pradesh, India – 201012. They apply when you create an account or use the Serpify application, its API or its MCP server (together, the “service”). If you use the service for an organisation, such as your employer or an agency’s client, you accept these terms on its behalf and confirm that you are authorised to do so; “you” then includes that organisation.

Our Privacy Policy explains how we handle personal information. If you don’t agree to these terms, don’t use the service.

2. Eligibility and business use

Serpify is offered to businesses, agencies and professionals for business purposes, not to consumers for personal, family or household use. By using the service you confirm that you are at least 18 years old, that you can enter into a binding contract, and that you use Serpify for your business or profession: to monitor your own websites and brands, and those of clients or employers who have asked you to.

3. Your account

You are responsible for giving us accurate account information, for keeping your password and API tokens secure, and for activity under your account. We recommend turning on two-factor authentication or a passkey. Tell us promptly if you believe your account has been used without your permission.

4. Workspaces, teams and clients

Your work in Serpify is organised in workspaces. The person who creates a workspace is its owner. The owner can invite others as admins, members or view-only clients, choose which projects they can see, share reports by link, and is responsible for whom they invite, what they share and the subscription the workspace uses. Ownership of a workspace can’t currently be transferred.

If you use Serpify for clients, you are responsible for having their permission to track their websites, connect their accounts and share their reports.

5. The Serpify service

Serpify helps you understand and improve search visibility. Depending on your plan, it imports data from your Google Search Console and Google Analytics, tracks Google rankings, local results and Business Profiles, collects the answers AI assistants give to the questions you add, and provides keyword and competitor research, AI-assisted drafting, reports, share links, alerts, an API and an MCP server. Paid plans come in three families: Google Rank Tracking, AI Visibility, and the Suite, which includes both. A plan gives access only to the products it includes. What each plan includes is described on our pricing page and in the application.

6. Free plan and trial

Free plan. Serpify has a free plan with the features and limits shown on our pricing page, including Search Console and Google Analytics insights for up to 3 sites. It has no time limit and needs no payment card.

Trial. New accounts can try Serpify’s advanced features free for 14 days without a payment card. There is one trial per person, across every workspace they own, and it starts when the account and its first workspace are created. Trial allowances are set for trying the service and are shown in the application; add-ons aren’t available during a trial.

When a trial or paid plan ends, the workspace moves to the free plan. Your data is kept, but paid features such as rank checks, AI answer checks, research, scheduled reports and alerts stop, and only the 3 oldest active sites keep importing Google data. You can choose a paid plan at any time to resume them.

7. Paid subscriptions

Paid plans and add-ons are monthly subscriptions, billed in advance through our payment provider, Razorpay, in the currency shown at checkout: Indian rupees or US dollars. Subscriptions renew automatically each month: by subscribing you authorise recurring monthly charges for your plan and any add-ons until you cancel. Prices are shown on our pricing page and at checkout. Your bank or card issuer may add its own fees, such as currency conversion charges.

Tax and invoices. Prices include GST at 18%. Paid plans can currently be bought only with a billing address in India, and you add your billing details (and your GSTIN, if you have one) before your first purchase. For each successful payment, Scribbify Media LLP issues a GST tax invoice, and for each refund a credit note; you can download them from your billing settings. Razorpay’s own payment receipts are not tax invoices.

Payment methods and renewals. You pay with the methods Razorpay offers for your subscription at checkout. Which methods are offered depends on the price, the currency and your bank, so not every method is available for every plan; a subscription in US dollars can be paid by card only. Under Reserve Bank of India rules, a renewal above ₹15,000 needs you to approve that payment with your bank or card issuer each time, and RuPay cards can’t be used for such renewals. If a renewal isn’t approved, it isn’t paid, and section 9 applies.

A workspace has one paid plan at a time. To move to another plan, change plans from your billing settings (section 8); a second plan can’t be bought alongside the first.

You enter payment details with Razorpay, and Serpify does not receive or store your full card details. Razorpay may send you payment notifications and receipts. Your billing settings show your plan, renewal date and payment history.

A subscription keeps the plan allowances it was bought with. If we change a plan’s price, the new price applies to new subscriptions.

8. Plan changes and add-ons

• Upgrades take effect immediately on your existing subscription. Razorpay calculates any amount due for the change.
• Downgrades and other moves take effect at the end of the current billing period. Your current plan and its limits stay until then.
• If Razorpay can’t change your subscription in place (some payment methods don’t allow it, including subscriptions paid with a card issued in India), nothing changes and you aren’t charged for the new plan. Our support team can help you move.
• Add-ons are separate monthly subscriptions alongside a paid plan, and are available only for a product your plan includes (for example, AI answer packs need a plan with AI Visibility). Adding units applies straight away and is billed from the next charge; removing units applies at the end of the period. Both need a payment method that allows changing the subscription in place (above); otherwise our support team can help. Add-ons end when the plan they belong to ends.
• Moving to a plan without a product an add-on extends (for example from the Suite to Google Rank Tracking with an AI answer pack) needs your confirmation that the add-on ends. It then stops renewing and keeps the period already paid for; if you don’t confirm, the move isn’t made.
• Changes of billing currency or interval are handled by our support team.

9. Failed payments

If a renewal payment fails, Razorpay may retry it, and you keep access while it does. If payment still isn’t completed, the subscription is paused or stopped and the workspace moves to the free plan. Razorpay may still resume a paused or stopped subscription, so to start a different plan, cancel it from your billing settings first: it then ends straight away, as no paid period is running.

10. Cancellation

You can cancel a paid plan from your billing settings at any time. Cancellation takes effect at the end of the current billing period: you keep access until then, the plan doesn’t renew, and add-ons end with the plan. The workspace then moves to the free plan.

A cancellation is complete only once Razorpay confirms it. If Razorpay doesn’t confirm it straight away, your billing settings say so, we keep checking automatically, and until it is confirmed a renewal may still be charged. If you are charged after cancelling, contact us and we will review it under section 11.

11. Refunds

• Cancelling stops future renewals. It takes effect as described in section 10, and doesn’t by itself refund charges already paid. Deleting your account doesn’t refund the current period automatically either.
• You can ask for a refund by emailing [email protected] from the address on your account, with your workspace name, the charge and the reason.
• We review each request individually, including duplicate charges, billing errors and circumstances related to the service. Any refund outside your legal rights is at our discretion and isn’t guaranteed.
• Approved refunds are made through Razorpay, using the refund methods it supports for the original payment.
• Your legal rights are not affected. Nothing in these terms excludes or limits any refund right that applicable law gives you and that can’t be excluded.

Our Cancellation and Refund Policy sets out the same rules in one place.

12. Plan limits and fair use

Each plan has limits, such as projects, tracked keywords, AI questions, daily on-demand checks and monthly allowances. Monthly allowances renew with your billing period. When you reach a limit, the related feature stops or waits until the allowance renews, you add an add-on or you change plan. A fair-use budget also applies to on-demand research and AI requests so that the service stays sustainable; when it is reached, those requests pause while scheduled tracking continues.

13. Acceptable use

You agree not to:

• break the law, or infringe anyone’s rights, through the service;
• track, research or report on websites, brands or people in a way that is unlawful, harassing or deceptive;
• add personal information to the service that you have no right to use, or sensitive personal information that the service doesn’t need;
• get around plan limits, usage budgets, trial rules or access controls, for example by creating accounts to obtain more trials, or access accounts or data that aren’t yours;
• interfere with or overload the service, or probe, scan or test its vulnerability without our written permission;
• scrape, copy or extract the service’s data in bulk other than through its exports, API and MCP server within your plan;
• resell the service as your own product, except by sharing reports and client access as the service allows;
• use reports, alerts or webhooks to send spam or unlawful communications;
• copy or reverse engineer the service, except where the law allows it despite this restriction.

14. Your data

You keep all rights in the content you add to Serpify, such as projects, keywords, questions, branding and notes, and in the reports produced for you (“your data”). You give us permission to host, copy, process and display your data only as needed to provide, secure and support the service for you.

You are responsible for having the right to add your data and to connect any account you connect, and for the people you share reports and links with. You can export your data and delete your account from your settings, as described in our Privacy Policy.

15. Search data, AI answers and AI-generated content

Search results and AI answers vary by location, device, time, account and model, and come from services we don’t control. Figures in Serpify, including rankings, visibility scores, mentions, citations, sentiment and estimates, are measurements and samples taken at a point in time. They aren’t a complete or exact record of what every person sees.

Some features use AI to draft content or summarise and classify information. AI output can be inaccurate, incomplete or similar to content produced for others. Review it before you rely on it or publish it; you are responsible for what you publish.

16. No guaranteed results

Serpify reports what search engines and AI assistants show, and suggests actions. It doesn’t control those results and can’t promise any ranking, visibility, mention, traffic or business outcome. Recommendations and action plans are suggestions for you to evaluate.

17. Third-party services

Serpify relies on third-party services, including data providers for search results, keyword data and AI answers, an AI provider for drafting, and Razorpay for payments. If you connect Google Search Console, Google Analytics or Slack, or send data to your own webhooks, your use of those services is also governed by their terms. We aren’t responsible for third-party services, their availability or their content, including what AI assistants say, and a provider changing or ending its service may change what Serpify can offer.

18. Our intellectual property

Serpify, including its software, design, documentation and the way it presents data, belongs to us and our licensors. These terms give you a right to use the service while your account is active and in line with your plan; they don’t transfer any ownership. If you send us ideas or suggestions, we may use them without owing you anything.

19. Changes to the service

We improve Serpify continuously, and may add, change or remove features, data sources or AI engines, for example when a provider changes or ends a service. We aim to keep the service available but don’t promise that it will be uninterrupted or error-free; maintenance and outside providers can interrupt it.

20. Suspension, termination and account deletion

We may suspend or restrict an account or workspace that breaks these terms, puts the service or others at risk, or has unpaid charges. Where reasonable, we will tell you why and give you a chance to fix the problem first.

You can stop using Serpify at any time. You can delete your account from your profile settings: this cancels your paid subscription and add-ons immediately, and permanently deletes the workspaces you own and their data, as described in our Privacy Policy. Export anything you want to keep first.

21. Disclaimers

To the extent permitted by law, the service is provided “as is” and “as available”, without warranties of any kind, express or implied, including fitness for a particular purpose, beyond those that cannot be excluded by law.

22. Limitation of liability

Nothing in these terms limits liability that cannot be limited by law.

23. Indemnity

If an indemnity is agreed, it will be set out here.

24. Governing law and disputes

These terms are governed by the laws of India. Subject to any rights the law gives you that can’t be excluded, the competent courts at Ghaziabad, Uttar Pradesh, India have jurisdiction over disputes about them. Before starting proceedings, please contact us so that we can try to resolve the issue informally.

25. Changes to these terms

We may update these terms. The date at the top shows when they last changed. If a change materially affects your rights, we will tell you in advance by email or in the application. If you keep using the service after a change takes effect, the updated terms apply; if you don’t agree, you can cancel.

26. Contact

Questions about these terms, billing or refunds: [email protected]. Formal legal notices: [email protected], or by post to Scribbify Media LLP, 4A-4150, III FL, Sector 4 Resident, Vasundhara, Ghaziabad, Uttar Pradesh, India – 201012.