Ideas
Keywords in the same topic as your seeds.
- Up to 20 seeds
- Up to 700 keywords
project management, task management
Sample data- project planning software
- team task tracker
- work management tools
- project scheduling app
Keyword Research
Find the keywords worth tracking.
Research Google keywords by country and language, compare demand, difficulty and intent, group them into topics, and send the ones you choose straight into Rank Tracker.
- Ideas, Suggestions, Related
- Up to 700 keywords per search
- 45+ countries, 24 languages
- Send to Rank Tracker
Placeholder illustration of the Keyword Research page with results, topics, filters and selected keywords, showing sample data only.
How it works
From a broad seed to a shortlist you can track.
Keyword Research is one workflow: discover what people search for, keep what is worth pursuing, and hand it to Rank Tracker.
-
01
Discover
Up to 700
keywords per search
Start from one or more seeds and pull keyword ideas, longer phrases or Google’s related searches for one country and language.
-
02
Shortlist
6 filters
plus topics and an Opportunity score
Narrow the list with topics and filters, and sort by an Opportunity score that weighs demand, difficulty and intent.
-
03
Track
Up to 1,000
keywords per send
Send the keywords you choose to a Rank Tracker project, on desktop, mobile or both.
Three ways to research
Start broad, go long, or follow Google.
Pick a mode, enter a seed, and choose the country and language to research. Each search uses one research credit.
Suggestions
Longer phrases that contain your seed.
- One seed
- Up to 700 keywords
kanban board
Sample data- kanban board online
- free kanban board
- kanban board template
- kanban board for teams
Related
What Google shows as related searches.
- One seed
- Up to 500 keywords
kanban board
Sample data- scrum board
- agile task board
- kanban vs scrum
- online task board
Metrics and Opportunity score
Every keyword, weighed the same way.
Each result shows search volume, keyword difficulty, CPC, intent, a 12-month trend and SERP features. The Opportunity score turns them into one number you can sort by.
- Demand
- Search volume, on a scale that rewards bigger markets without letting them drown out everything else.
- Ease
- Keyword difficulty, inverted: the easier the keyword, the higher it scores.
- Intent
- Transactional and commercial keywords count for more than informational or navigational ones.
- AI Overview adjustment
- The score is lowered when Google shows an AI Overview on the results page. It is a fixed formula, not AI.
Placeholder illustration of one keyword's metrics and how its Opportunity score is made up, showing sample data only.
Topics
A long list, grouped into topics.
Serpify groups the keywords in every search into topics automatically, so you can work through a few hundred results one theme at a time.
- Grouped by shared words
- Keywords that share their distinctive words, or that the data provider marks as close variants, land in the same topic.
- Named after the leader
- Each topic takes the name of its highest-volume keyword, so you know what it covers at a glance.
- One click to focus
- The largest topics appear as filters above the results. Pick one to see only its keywords.
Placeholder illustration of research results filtered to one topic, showing sample data only.
Filters
Cut a few hundred results down to the ones that fit.
Filter and sort instantly on the results of a search. Narrowing a list never uses another credit.
Placeholder illustration of research results narrowed with word, volume and difficulty filters, sorted by Opportunity, showing sample data only.
-
Include and exclude words
Keep keywords that contain a word, or drop any that contain words you list.
-
Volume and difficulty
Set a minimum search volume and a maximum keyword difficulty.
-
Intent and AI Overview
Show one intent at a time, or only keywords with or without an AI Overview.
-
Topic
Focus on one of the largest topics in the search.
-
Sort
Order by keyword, volume, AI volume, difficulty, CPC or Opportunity score.
-
Select
Tick keywords on a page, or select every keyword that matches your filters.
AI Overviews
See where AI already answers, and where people ask it.
Every result shows whether its Google results page includes an AI Overview, and the summary tells you what share of the search has one.
- AI Overview per keyword
- A badge on every result whose Google results page shows an AI Overview.
- Filter by it
- Show only keywords with an AI Overview, or only those without one.
- Built into the score
- The Opportunity score is lowered for keywords with an AI Overview.
- AI search volume
- For the top 100 keywords by volume in each search, an estimate of searches on AI assistants, where it is available for the market.
Placeholder illustration of research results with AI Overview presence, showing sample data only.
Competitor gap
Start from what a competitor already ranks for.
From a project’s Competitors tab, find keywords a tracked competitor ranks for in Google’s top 20 where your site does not, or discover the domains competing with yours.
- Keyword gap
- Up to 500 keywords with the competitor’s position, sorted by Opportunity score. One research credit per lookup.
- Competitor discovery
- Domains that rank for the same keywords as you, with the number of keywords you share. One research credit per lookup.
- Straight to tracking
- Select gap keywords and send them to the project, like any research result.
Placeholder illustration of a keyword gap to a competitor, with the competitor's positions, showing sample data only.
Research → choose → track
The shortlist goes straight into Rank Tracker.
Select the keywords you want, choose a project and devices, and they are tracked daily in that project’s market. No exporting, no copying and pasting.
-
01 · Select
Placeholder illustration of research results with three keywords selected, showing sample data only.
-
02 · Choose a project and devices
Placeholder illustration of the Track keywords dialog with a project and devices chosen, showing sample data only.
-
03 · Tracked
Placeholder illustration of the keywords added to a Rank Tracker project, showing sample data only.
- Up to 1,000 at a time
- Send a whole shortlist in one go, within your plan’s keyword limit.
- Desktop, mobile or both
- Each device is tracked as its own keyword.
- Tracked in the project’s market
- Metrics are refreshed for the project’s country and language.
Credits and data
Clear about what a search costs.
Research runs on a monthly allowance of research credits that depends on your plan. The Research page shows how many searches you have left.
Uses one research credit
- A new keyword search
- A keyword gap to a competitor
- A competitor discovery lookup
Free
- Reopening a saved search
- Running the same search again within 30 days
- Filtering, sorting and topics
- Exporting a search to CSV
- A lookup that fails
Where the data comes from
Keyword data comes from DataForSEO Labs. Identical lookups may be served from a cache for up to 30 days, and every search keeps its results, so you can reopen it later and see exactly what it returned.
Who it’s for
Research that ends in a decision.
Content teams
Group ideas into topics, check intent and 12-month trends, and sort by Opportunity score to decide what to write next.
For content teamsSEO agencies
Research a client’s market by country and language, shortlist the keywords that fit, and send them into the client’s project.
For agenciesIn-house SEO teams
Find keywords a competitor ranks for that you don’t, prioritise them by Opportunity score, and see which show an AI Overview.
For in-house teamsFAQ
Keyword Research, answered.
What types of keyword research can I run?
Three. Ideas finds keywords in the same topic from up to 20 seeds and returns up to 700 keywords. Suggestions finds longer phrases that contain one seed, up to 700. Related returns what Google shows as related searches for one seed, up to 500.
What metrics does Serpify show?
Search volume, keyword difficulty, CPC, the main search intent, a 12-month trend, SERP features including whether a Google AI Overview appears, and an Opportunity score. For the top 100 keywords by volume in each search, it also shows AI search volume where it is available for the market.
How does the Opportunity score work?
It is a 0–100 score from a fixed formula. It combines demand (from search volume), ease (from keyword difficulty) and the keyword’s intent, and lowers the score when an AI Overview appears on the results page. It is not generated by AI.
Are topic groups AI-generated?
No. Keywords are grouped automatically by the words they share, together with keywords the data provider marks as close variants. Each topic is named after its highest-volume keyword, and the largest topics appear as filters.
Does Serpify show AI Overviews?
Yes. Each result shows whether the keyword’s Google results page includes an AI Overview, the summary shows the share of results that have one, and you can filter by it.
Can I send keywords directly into Rank Tracker?
Yes. Select keywords, choose a project and devices (desktop, mobile or both) and send up to 1,000 at a time. They are tracked in the project’s market, the first rankings arrive within a few minutes, and your plan’s keyword limit applies.
How do research credits work?
Each new search uses one research credit, and so does a keyword gap or a competitor discovery lookup. Reopening a saved search is free, running the same search again within 30 days reopens it without using another credit, and a lookup that fails uses no credit. Your monthly allowance depends on your plan.
Can I export keyword research?
Yes. Export a search to CSV with every keyword it returned, including search volume, keyword difficulty, CPC, intent, AI Overview, SERP features and Opportunity score.
What countries and languages are supported?
Research covers Google by country and language: 45+ countries and 24 languages.
How fresh is the keyword data?
Keyword data comes from DataForSEO Labs, which updates it periodically. Identical lookups may be served from a cache for up to 30 days, and every search keeps its results so you can reopen it later.
Find the keywords worth tracking, then track them.
Run a search, shortlist what fits, and send it to a Rank Tracker project. First rankings arrive within minutes.