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Serpify
Nightwatch alternative

The Nightwatch alternative with every feature on the first plan.

Nightwatch Starter is reported at about €99 / month for 500 keywords, 50 AI prompts and 5 sites, without the API or white-label. Serpify Freelancer is $99 / month for 500 keywords, 100 AI questions and 10 projects, with the API, branded reports and unlimited users included.

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  • Google + AI search in one plan
  • Every feature on every Complete Suite plan
  • Unlimited users
  • Free plan + 14-day trial

Comparison last checked October 2026

At a glance

SerpifyComplete Suite

Nightwatch

ChatGPT, Gemini and Google AI Mode answers
Serpify: Weekly, on every Complete Suite plan
Nightwatch: Yes
AI Overview citations
Serpify: Yes
Nightwatch: Yes
Competitor keyword gap and discovery
Serpify: Yes
Nightwatch: Not listed
API and MCP
Serpify: Every paid plan
Nightwatch: Costs extra or needs a higher plan: Professional and up
Users
Serpify: Unlimited, every plan
Nightwatch: Unlimited seats listed on Professional
Features locked to higher paid plans
Serpify: None within the Complete Suite
Nightwatch: API, white-label, Looker on Professional
Starting price
Serpify: Free; Complete Suite from $99 / month
Nightwatch: From about €99 / month
See all 26 rows

Quick verdict: Serpify vs Nightwatch

Our pick: Serpify Complete Suite

Serpify Complete Suite is the better pick for most teams: you want the API and branded reports on your first plan, and you want keyword research and competitor gap in the same tool. Nightwatch may still suit you if you track Bing, Yahoo, YouTube or DuckDuckGo.

Included in Serpify Complete Suite, missing or extra on Nightwatch:

  • Branded PDF reports and client links
  • API and MCP

Starting prices: Serpify is free for Search Console and GA4, with Complete Suite from $99 / month; Nightwatch from about €99 / month. Last updated October 2026.

AI assistants asked weekly
3
Google positions, checked weekly
Top 100
top 30 checks, desktop and mobile
Daily
competitors per project
10
countries, 24 languages
45+
users on every plan
Unlimited

The switch

Why teams switch from Nightwatch.

  1. 1 · Before

    Upgrade to unlock the basics

    On Nightwatch, the API, white-label reports and Looker Studio start on Professional, so a small team pays the bigger plan for features, not volume.

  2. 2 · The switch

    Bring keywords, tags and competitors

    Upload your keywords with tags and target URLs, connect Search Console, add up to 10 competitors per project and the questions buyers ask AI assistants.

  3. 3 · After

    Every feature, from the first plan

    Rankings, AI Overview citations, AI answers, research and branded reports in one account, with unlimited users and the API from day one.

What you gain

Where Nightwatch stops, Serpify keeps going.

Nightwatch is a rank tracker priced in euros, with keywords and AI prompts bundled on every plan. Here’s what you get when you move to Serpify.

  • API and MCP on every plan

    Nightwatch Starter has no API. Every Serpify Complete Suite plan includes the API, MCP and signed webhooks.

  • Branded reports from the start

    Nightwatch white-label starts on Professional. Serpify’s branded PDF reports and client links are on every plan.

  • More projects at entry

    Nightwatch Starter covers 5 sites. Serpify Freelancer covers 10 projects, with unlimited users, at $99 / month in plain USD.

  • Keyword research and competitor gap

    Find keywords by volume, difficulty and intent, and see where competitors rank and you don’t, inside the same account. Nightwatch doesn’t list them.

  • Cannibalization and stored results pages

    Serpify flags pages competing for the same keyword and stores the last 60 results pages per keyword, with AI Overview citations labelled.

  • AI answers with an action plan

    Serpify collects 9 ChatGPT, Gemini and Google AI Mode answers per question each week, with cited sources, source gaps and what to do next.

Feature comparison

Serpify vs Nightwatch: feature comparison.

Serpify’s column is Serpify Complete Suite, the same on every Complete Suite plan. Nightwatch’s is taken from its public pages and reviews as of October 2026. “Not listed” means we couldn’t confirm it; orange marks a paid add-on, a higher plan or, for Serpify, the Complete Suite.

Google rank tracking

Search engines
Serpify: Google, 45+ countries Nightwatch: Google, Bing, Yahoo, YouTube, DuckDuckGo
Check frequency
Serpify: Top 30 daily, top 100 weekly Nightwatch: Daily, plus on-demand
Desktop and mobile
Serpify: Yes Nightwatch: Yes
Google Maps keywords
Serpify: Up to 200 per project Nightwatch: Google Maps tracking
Stored results pages
Serpify: Last 60 checks per keyword Nightwatch: Not listed
Cannibalization detection
Serpify: Yes Nightwatch: Not listed
Competitors
Serpify: Up to 10 per project Nightwatch: Yes
AI Overview citations
Serpify: Yes Nightwatch: Yes

AI visibility

ChatGPT, Gemini and Google AI Mode answers
Serpify: Weekly, on every Complete Suite plan Nightwatch: Yes
AI engines in the base plan
Serpify: ChatGPT, Gemini, AI Mode, AI Overviews Nightwatch: Six engines incl. ChatGPT, Gemini, AI Mode
AI question checks
Serpify: Weekly, top questions daily Nightwatch: Daily
Answers collected per question
Serpify: 9 a week, plus daily for top questions Nightwatch: Checked daily
AI mention rate and share of voice
Serpify: Yes Nightwatch: Not listed
Cited sources and source gaps
Serpify: Yes Nightwatch: Not listed
Action plan, articles and listings
Serpify: Included, with monthly allowances Nightwatch: Not listed
AI assistant visits from GA4
Serpify: Free, even on Free Nightwatch: Not listed

Research

Keyword research
Serpify: Yes Nightwatch: Not listed
Competitor keyword gap and discovery
Serpify: Yes Nightwatch: Not listed

Reporting & integrations

Branded PDF reports and client links
Serpify: Yes Nightwatch: Costs extra or needs a higher plan: White-label on Professional and up
Alerts by email, Slack and webhook
Serpify: Yes Nightwatch: Yes
API and MCP
Serpify: Every paid plan Nightwatch: Costs extra or needs a higher plan: Professional and up
Search Console and GA4
Serpify: Yes, free for up to 3 sites Nightwatch: Yes

Team & pricing

Users
Serpify: Unlimited, every plan Nightwatch: Unlimited seats listed on Professional
Features locked to higher paid plans
Serpify: None within the Complete Suite Nightwatch: API, white-label, Looker on Professional
Free plan and trial
Serpify: Free plan for 3 sites; 14-day trial, no card Nightwatch: 14 days, no card
Starting price
Serpify: Free; Complete Suite from $99 / month Nightwatch: From about €99 / month

Everything in the Serpify column, from $99 / month. Search Console and GA4 are free.

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Cost at your volume

Nightwatch vs Serpify: what would you pay?

Set how many keywords and AI questions you track. We match each tool’s cheapest plan that covers both.

Serpify is matched on Complete Suite plans, and Search Console and GA4 alone are free. Nightwatch tiers as reported in October 2026; “+” means two separate plans.

Serpify

Freelancer

$99 / month

Rankings, AI answers, research, reports, API and unlimited users included.

Nightwatch

Starter

€99 / month

Pricing

Nightwatch pricing vs Serpify pricing.

Nightwatch prices only in euros; monthly figures are derived from its yearly savings. Professional, at about €199 / month for 2,500 keywords and 150 AI prompts, gives more keywords per euro than Serpify Agency ($299 for 1,500 and 300 questions). At entry, Serpify Freelancer is $99 with the API, reports and research Nightwatch Starter leaves out.

Serpify

Complete Suite
  • Free Search Console and GA4 · 3 sites · 5,000 watched queries Free
  • Freelancer 500 keywords · 100 AI questions · 10 projects $99 / month
  • Agency 1,500 keywords · 300 AI questions · 40 projects $299 / month
  • Scale 4,000 keywords · 500 AI questions · Unlimited projects $899 / month
Compare Plans

Nightwatch

  • Starter Reported, priced in euros (€79 billed yearly); 500 keywords, 50 AI prompts, 5 sites, no API €99 / month
  • Professional Reported, priced in euros (€159 billed yearly); 2,500 keywords, 150 AI prompts, 25 sites, API, white-label €199 / month
  • Agency Reported, priced in euros (€399 billed yearly); 7,500 keywords, 500 AI prompts, 100 sites €499 / month
  • Custom Custom volumes Quote

Nightwatch prices as published or reported as of October 2026. Check Nightwatch’s own pricing page for current plans.

Unlimited projects apply to Scale only. Serpify prices are monthly, in USD.

The decision

Serpify or Nightwatch: which should you choose?

For most teams, Serpify Complete Suite does more for less. Nightwatch is a sensible pick if you track Bing, YouTube or DuckDuckGo, want six AI engines tracked daily, and need lots of keywords on a mid-size plan.

Choose Serpify if…

  • You want the API and branded reports on your first plan
  • You want keyword research and competitor gap in the same tool
  • You want cannibalization alerts and stored results pages
  • You prefer plain USD pricing, with a free plan to start
Start for free From $99 / month for Complete Suite · Free plan · No card

When Nightwatch might fit

  • You track Bing, Yahoo, YouTube or DuckDuckGo
  • You want six AI engines tracked daily
  • You need more keywords per plan

Switching takes an afternoon

Move from Nightwatch in three steps.

Import from Nightwatch

Keep Nightwatch running while you try Serpify.

  1. 01

    Import keywords

    Export from Nightwatch, then paste keywords or upload a CSV with tags and target URLs.

  2. 02

    Add context

    Choose a country, language and devices, connect Search Console and list up to 10 competitors.

  3. 03

    Ask AI questions

    Add the questions your buyers ask and see whether ChatGPT, Gemini and Google AI Mode name you.

More comparisons

More Nightwatch alternatives to compare.

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FAQ

Serpify vs Nightwatch: FAQ.

What is the best Nightwatch alternative?
Serpify is the strongest Nightwatch alternative for most teams: daily rank tracking, ChatGPT, Gemini and Google AI Mode answers, keyword research, competitor gap, branded reports and an API on every Complete Suite plan, with Search Console and GA4 free. Unlike most tools, it has unlimited users on every plan and a free plan. If you track Bing, Yahoo, YouTube or DuckDuckGo, Nightwatch may still suit you.
Is Serpify a good Nightwatch alternative?
Yes, if you report on Google rankings and AI answers and want every feature from the first plan. Every Serpify Complete Suite plan includes daily Google tracking, AI Overview citations, ChatGPT, Gemini and Google AI Mode answers, research, branded reports, the API and unlimited users.
Does Nightwatch include AI tracking?
Yes. As of October 2026, every Nightwatch plan bundles keywords and AI prompts, checked daily across six engines, including ChatGPT, Gemini, AI Mode and AI Overview. The API and white-label start on Professional.
How does pricing compare?
Nightwatch is priced in euros: Starter about €99 / month, Professional about €199 and Agency about €499, about 20% less billed yearly. Serpify Complete Suite plans are $99, $299 and $899 / month, and Google Rank Tracking alone starts at $25 and AI Visibility at $29.
Does Serpify track Bing or YouTube?
No. Serpify tracks Google rankings, desktop and mobile, in 45+ countries. If Bing, YouTube or DuckDuckGo rankings matter to you, Nightwatch covers them.
Can I move my Nightwatch projects to Serpify?
Yes. Export your keywords and upload them as a CSV with tags and target URLs, then add competitors and AI questions and connect Search Console.
Is there a free plan or trial?
Yes. Serpify is free forever for Search Console and GA4 on up to 3 sites, and every new account starts with a 14-day trial of Serpify’s advanced features, with trial allowances. No card is required.
How much does Nightwatch cost?
As of October 2026, Nightwatch pricing is reported as: Starter €99 / month (Reported, priced in euros (€79 billed yearly); 500 keywords, 50 AI prompts, 5 sites, no API); Professional €199 / month (Reported, priced in euros (€159 billed yearly); 2,500 keywords, 150 AI prompts, 25 sites, API, white-label); Agency €499 / month (Reported, priced in euros (€399 billed yearly); 7,500 keywords, 500 AI prompts, 100 sites); Custom on quote (Custom volumes). Check Nightwatch’s own pricing page for current plans. Serpify is free for Search Console and GA4 on up to 3 sites. Complete Suite plans are $99, $299 and $899 / month, with the same features on every Complete Suite plan. Every new account starts with a 14-day trial of Serpify’s advanced features.

Ready to see more than Nightwatch shows you?

Track Google rankings and AI answers side by side, with research, alerts and branded reports on every Complete Suite plan. Search Console and GA4 are free.

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Free plan · 14-day trial of advanced features · No card required

Nightwatch information last checked October 2026, from public pricing pages and reviews. Figures marked “reported” come from third-party sources and may have changed. Sources: Nightwatch pricing, Analyze AI review of Nightwatch LLM tracking. Nightwatch is a trademark of its owner; Serpify is not affiliated with it.